To Get The Early Bird

This project revisits and redesigns my original coffee brand, Kranky Kitty Coffee, focusing on playful, character driven packaging. The updated concept features cat shaped boxes that bring the brand to life through a cranky cat mascot, paired with Egyptian-themed flavors that add a unique narrative layer. The redesign refines structure, typography, and visual consistency while keeping the original personality intact. The result is a more cohesive and engaging packaging system that balances humor, storytelling, and shelf presence.